Novum is the first major residential development in Malaysia’s capital by Eupe Corporation Berhad, one of northern Malaysian’s biggest and most respected property developers.
The 40-storey project comprising 729 serviced apartments & SoVos, will bring Eupe’s innovative approach to property development to Kuala Lumpur. The company’s design philosophy is to make each of its residential projects an iconic presence in the precinct it is developing. Novum was designed architecturally to achieve exactly that goal for South Bangsar.
“The design of the project is aimed at redefining the South Bangsar area as one of KL’s emerging sought-after areas,” said Dato’ Beh Huck Lee, Eupe’s Managing Director.
“Designed with cutting-edge elegance and natural wellbeing in mind, the building form is sculptured as a series of interlocking structures to create clusters of villages in the sky.”
Located at one of the most strategic areas in the capital for leisure and work opportunities, Novum residents will be at the centre of it all, close to major highways and amenities. They will be next to popular neighbourhoods as well as the best in shopping and entertainment.
Buyers will be able to choose from a range of luxuriously designed urban suites that range from 647-1,445 sq ft. Each suite is designed to provide spacious comfort and flexibility so you can make the most of all that contemporary urban living has to offer. Novum is Latin for ‘new innovation’.
From a lifestyle perspective, Novum has been designed and planned to represent ‘new innovation’ in three distinctive ways. This includes the ‘New Bangsar’, with Novum’s iconic design defining South Bangsar for years to come.
Capturing luxury, privacy, comfort and environmental sustainability, Novum will bring nature and tranquillity to the heart of a concrete world.
Novum will also represent the ’New Lifestyle’ through a range of innovative lifestyle facilities and services.These facilities will cater for every need, from tranquil shared spaces to active areas. There will be a ‘celebrity kitchen’ where residents can cook and entertain lavishly for their friends and families.
The celebrity kitchen will incorporate the latest in professional cooking facilities and will be linked to lavish yet intimate dining area that can host small to medium size dinner or lunch gatherings. Novum will also offer a sophisticated business centre to cater for the occasional work or study needs of residents, or create a whole-of-office experience for those who choose to work from home.
State- of- the-art technology
The business centre will have the state-of-the-art video and phone conferencing facilities, a conference room, break-out rooms for meetings as well as relaxed discussion and study areas.
The centre will be serviced by the latest and fastest in digital connectivity. Novum’s urban lifestyle innovations will also include spacious, landscaped garden retreats and activity areas for recreation and relaxation. Each of these open-air spacious areas called Moodscapes, have been carefully worked into Novum’s design to create a balance between urban living and green, peaceful surroundings.
Each will have a unique name and theme to capture different moods for different lifestyles - including inspiration, wellness, chill and rhapsody. Every lifestyle area will be wired for virtual networking, keeping the world at the fingertips while residents enjoy real-life networking with friends and families.
Novum will offer residents a contemporary gym with every fitness facility for those seeking an active lifestyle. The gym will be located above Novum’s open terrace area, offering uninterrupted views of Kuala Lumpur’s skyline. The gym will be complemented by an Olympic-size swimming pool to give residents the space to rejuvenate and refresh.
The third ‘new innovation’ represented by Novum will be the ‘New Digital Life’ - a personal app that can only be accessed by Novum residents.
Eupe’s New Digital Life (NDL) app will provide a personal gateway that will put residents at the cutting edge of 21st century digital life by offering a range of digital connectivity features to make life as easy and convenient as possible.
The NDL app can be downloaded directly to your phone or table so Novum residents can:
- pay utilities bills
- find and contact local shopping and entertainment facilities, as well as make bookings at local restaurants
- book and pay for Novum facilities like the celebrity kitchen
- order in groceries
- report and send details (via photo or video) of any maintenance issue and have it fixed ASAP
- find the fastest way through traffic to your destination
Residents will be able to pay utilities bills and for other Novum services and facilities through a special, privacy-protected Digital Wallet which they can top up.
The NDL app has been designed to evolve with more features as new and exciting digital innovations become available. This is because the NDL app represents Eupe’s belief that as the more domestic and personal devices become linked with the internet, property development will increasingly need to merge with the latest in digital innovation.
‘It’s all about giving people more flexibility and convenience to tailor digital innovation with their home and with their lifestyle,” said Dato’ Beh.
Novum’s design has also enhanced with green sustainability features. The innovative building provides an outer skin and tinted surfaces that reduce heat. Rainwater harvesting and water saving fixtures will also help conserve resources and save energy.
About the developer
Eupe began operations in 1986. Since then it has built more than 20,000 homes in Sungai Petani, Kedah and mainland Penang, ranging from affordable housing to premium homes. Now Eupe is entering a new stage of its history with two major residential projects planned for Kuala Lumpur. Novum is the first project while the second is The Weave, another innovative lifestyle development in Cheras.
Dato Beh added, “We strive to provide innovative living solutions anchored in enduring values that have shaped our company’s history and legacy. As a property developer, we aim to play a trusted role in providing high-quality, distinctive residential living that will benefit not only our homebuyers and investors, but also the community in the long term. Novum embodies the best in new thinking, innovative design and meticulous planning that differentiates our residential developments from others.
The Novum Show Gallery is now open for viewing at Novum Sales Gallery, 21, Jalan Pantai Jaya,59100 Kuala Lumpur. For more information, please visit www.novum.com.my