Subang, the giant among giant suburbs, is Sime Darby Property’s ’hood. It is apparently still the largest township in the Asean region built by a single developer, with more than 700,000 residents. With Isola, the government-linked conglomerate offers an upmarket product that might jive with the contemporary lifestyles of the Klang Valley’s affluent consumers.
The well-regarded Veritas Design Group was engaged to produce a habitat that would meet the expectations of its target market, and suited to the urban environment of the part of Subang that is its location. Isola is well-placed, being in the new-ish hub of SS16 anchored by Empire Shopping Gallery, which is within walking distance of it, and an existing KTM Komuter station. An LRT station has been proposed nearby. SS16 also has relatively easy access to the network of highways that rings Subang. Close by are the amenities of the established SS15 town centre.
Isola has 216 units in two 16-storey blocks. There are eight unit types available to cater for different types of buyers, with a typical floor having seven to eight units, each being located in a corner of the building; there are four types of penthouses. These have a built-up area of between 1,023 and 4,133 sq ft.
Sime Darby Property has thrown everything and the proverbial kitchen sink into the project, and then some. Besides kitchen cabinets, hood, hob, emergency power supply for the fridge, water heating, shower screens, air conditioning, moveable louvre sun screens and two car park bays per unit as standard, selected units came with walk-in wardrobes for the master bedroom and two entrances for privacy.
Isola had created stir when it was first sneak previewed around the second quarter of 2010, with an indicative pricing of RM550 psf to test market demand in Subang for such a product. Punters were busy comparing its merits with Subang Olives Residences and Saujana Residency in the same area, and wondering how Sime could differentiate Isola’s market position from the former to justify its pricing. At its launch in November 2011, this had risen to RM665.25 psf, for a starting price of RM679,888. Eighty-five of 115 available units, or some 75%, had been sold by the close of the business day.
The feedback on Isola by its first residents has generally been favourable, and prices seem to be holding up. Having delivered on Isola, Sime has set the scene for The Suave (pronounced soo-ahv, not sway-ve, for the superstitious) serviced apartments in the proposed Subang Jaya City Centre once the market regains its gumption.